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Status Report
DIVERSION REPORT Q3/2011
- Total Professional Salon Hair Care Products – Diverted Dollar Volume Across ALL Outlets between Q3/2010 and Q3/2011 increased by 7.5%. This follows the increase of 12% seen between Q2/2010 and Q2/2011.
- Looking at Q3 results compared to Q2/2011 results, we find Total Hair Care Products Diverted Dollar Volume sales decreased by just under 3% (-2.7%). This decrease on a Quarter to Quarter basis brings a halt to the steady growth seen in Dollar Sales of Diverted Hair Care products beginning with Q2/2010.
- Diverted Dollar Volume Share of Total U.S. $ Volume between Q2/2011 and Q3/2011 decreased by .5% vs. a decrease of .2% between Q1 and Q2.
- Matrix, Sexy Hair Concepts and Bumble & bumble were the Brands showing decreases in Total Hair Care Diverted $ Sales across All Outlets for Q3/2011.
The Diversion Year in Review Q3/2010 vs Q3/2011
- While significant increases in Total Diverted Dollar Sales were noted for each of the four segments between Q2/10 and Q2/11, with the exception of Styling Aids, the increase seen between Q3/10 and Q3/11is almost half that seen between Q2/10 and Q2/11:
Q2/10 to Q2/11 Q3/10 to Q3/11
- Shampoo. . . . . . . . . . . . . . . . .(+19.2%). . . . . . . . . . .(+9.0%)
- Conditioners. . . . . . . . . . . . . . (+10.1%). . . . . . . . . . .(+6.0%)
- Hair Spray . . . . . . . . . . . . . . . (+10.5%) . . . . . . . . . . (+5.6%)
- Styling Aids . . . . . . . . . . . . . . (+8.9%) . . . . . . . . . . (+8.5%)