Diversion Data

 

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Diverted Brand Summary as of September 30, 2011
Total United States for All Hair Care
Dollar Sales Volume Trend (in thousands of dollars)
Dollar Sales Volume % Change Accumulated Dollar Sales Volume
Year Ago
Qtr III 2010		 Qtr IV 2010 Qtr I 2011 Qtr II 2011 Current Period
Qtr III 2011		 Prior Quarter Year Ago Share of Diverted Volume Past Year Accumulated This Year Accumulated % Change Vs. Prior Year Share of Diverted Volume
MATRIX $20,296 $20,420 $21,023 $21,285 $20,780 -2.4 2.4 20.9 $60,537 $63,089 4.2 20.8
TIGI $14,733 $15,341 $16,236 $16,464 $16,075 -2.4 9.1 16.1 $47,758 $48,777 2.1 16.1
JPMS $9,967 $10,996 $11,638 $12,062 $11,591 -3.9 16.3 11.6 $31,350 $35,292 12.6 11.6
AMERICAN CREW $9,619 $10,597 $10,828 $10,572 $10,783 2.0 12.1 10.8 $29,250 $32,184 10.0 10.6
FAROUK $8,100 $8,442 $9,673 $9,360 $8,947 -4.4 10.5 9.0 $26,440 $27,981 5.8 9.2
SEXY HAIR CONCEPTS $7,465 $8,127 $7,818 $7,500 $7,043 -6.1 -5.6 7.1 $24,315 $22,362 -8.0 7.4
REDKEN $5,527 $5,740 $5,853 $5,927 $6,088 2.7 10.1 6.1 $16,154 $17,869 10.6 5.9
SEBASTIAN $4,150 $4,909 $5,096 $5,506 $5,063 -8.0 22.0 5.1 $12,615 $15,666 24.2 5.2
RUSK $3,190 $3,312 $3,479 $3,814 $3,753 -1.6 17.6 3.8 $10,547 $11,047 4.7 3.6
BUMBLE & BUMBLE $3,654 $3,490 $3,472 $3,189 $2,880 -9.7 -21.2 2.9 $12,606 $9,542 -24.3 3.1
PUREOLOGY $1,480 $1,532 $1,524 $1,605 $1,704 6.2 15.1 1.7 $4,147 $4,834 16.6 1.6
L'OREAL-KERASTASE $1,018 $1,298 $1,187 $1,351 $1,295 -4.1 27.2 1.3 $3,152 $3,834 21.6 1.3
JOICO $959 $1,089 $1,097 $1,133 $1,083 -4.5 12.9 1.1 $3,152 $3,314 5.1 1.1
NIOXIN $513 $625 $706 $723 $750 3.7 46.0 0.8 $1,118 $2,180 95.0 0.7
ZOTOS CORE BRANDS $362 $396 $427 $406 $417 2.9 15.2 0.4 $1,200 $1,251 4.3 0.4
All Others $1,580 $1,574 $1,548 $1,357 $1,284 -5.3 -18.7 1.3 $4,706 $4,190 -11.0 1.4
TOTAL MFGS $92,621 $97,894 $101,611 $102,262 $99,545 -2.7 7.5 100.0 $289,054 $303,420 5.0 100.0